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More than a billion people use the internet to search for information. Out of them, approximately 65 per cent use search engines on a regular basis. This means that for a business with an online presence, SEO is a crucial part of their marketing strategy.
SEO has grown from a marketing channel to a broader concept. It has been recognised as a key influencer of online visibility, traffic, and conversions.
While SEO has proven itself to be a necessary marketing tool in this digital age, it's important to remember that SEO is a dynamic field that is always on the move. It is not a static entity, and unlike conventional marketing channels, it continues to grow and change each year. So what can you do to improve your SEO rankings in 2022?
SEO Tips to Know: The Key to Reaching the Top Pages of Google and Other Search Engines
Tip #1: Always Produce Relevant, Informative, and Compelling Content
Great content is the foundation of good SEO. While it is not the most important factor to optimise your website, it is still a crucial channel to prioritise.
The reason Google and other search engines rank pages with high-quality content is because they are able to provide their users with the most relevant information.
Tip #2: Optimise Your Website's Images
If you are using images in the content of your website, you should make sure that you have applied all appropriate image tags. Image tags are part of HTML. They provide search engines such as Google, Bing, and Yahoo, with information about your images.
The image tags contain a stock of information about your image and its purpose. This information allows search engines to know if a particular image will be relevant to the keyword that you are optimizing.
Tip #3: Don't Forget Your Header Tags
Header tags are another important aspect of HTML that you should consider as you are designing your website. These tags help you to increase the focus on the most valuable information on your page.
Search engines use header tags to quickly scan through your page. So, it's important that the header tags are relevant and appropriate to your target keyword.
Tip #4: Update Your Links and Remove Broken Ones
Continually update your links to reflect your new content. Broken links are one of the top reasons for low search engine rankings, so they should be fixed or removed to ensure your website stays up to date.
Tip #5: Be Sure to Optimise Your Website for Mobile-Use
Search engine users are now more reliant on mobile phones than they are on desktop computers. This means that if you want your website to get as much traffic as possible, it is necessary to make sure that your website is mobile-friendly.
To do this, you will need to make sure that your website has a responsive design. This means that it will show up correctly on whatever device the user is using.
The Bottom Line: The Importance of Keeping Your SEO Strategy in Line With Your Goals
SEO is a constantly evolving field. If you are serious about increasing your traffic and sales, you will need to periodically assess your current SEO strategy to ensure it remains relevant and effective.
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