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It may be hard to keep up with the latest trends in web design. However, there are always signs to look out for. If you notice that your website exhibits the following signs, you may want to make a change.
1. Bad Mobile Experience
Remember that half of all internet users are using a mobile device to access the internet, and the numbers are growing. If your website looks terrible on mobile, you could be losing half of your visitors.
Google also looks at the mobile-friendliness of your website when determining search engine rankings. The importance of mobile websites will only increase in the coming years. If your website does not have a responsive design or if it only focuses on desktop users, you could be penalised by Google.
2. No CTAs
The most crucial part of any website is the call to action. If you are not getting search engine readers to click on your site, you are losing out on potential customers. Unfortunately, many web design agencies are not focusing on calls to action.
Making sure that your site has a clear call to action is essential for success. This is particularly true for eCommerce sites. If you want to sell products, you need to make it easy for people to click.
3. Difficult to Read
One of the main complaints that many visitors have when visiting a site is that they cannot read the text.
If your website uses bold colours or if it has a poor background, you could be driving away potential customers. Good web designers should be aware of the colours and fonts that are used on your site. Ideally, your text should be readable, even when the screen is zoomed in.
4. Confusing Navigation
Another problem that plagues many websites is confusing navigation. Navigation plays a critical role in the success of your website.
Navigation plays a critical role in the success of your website. If users cannot find the information they want, they will switch to another site. Making sure that your navigation is easy to use and understand is essential. This is particularly true if your site contains multiple levels of content.
5. Poorly Organised Content
Sometimes your content is the problem. One of the most common complaints about a website is that the content is poorly organised. This can be true for both eCommerce and content sites.
The best way to improve your website’s content is to study the competition. If you notice that your site has poor content organisation, look at your competitor’s sites. Work to figure out why they have better content organisation.
6. Low Image Quality
Besides good content, a website also needs good images. It is rare for a website to succeed without any photos at all. If you want to get customers to your e-commerce site, your product images must be clear and easy to understand.
Even if your site contains a lot of text, you should still have images to break up blocks of text and make your content look more enticing. Higher-quality images are critical for drawing in customers.
Conclusion
It is easy to avoid these common mistakes in web design. By studying your competition, paying attention to your analytics, and fine-tuning your online presence, you can improve your web design skills. If you make the right decisions, you can help your business succeed online.
Online Designs UK is a digital marketing agency in St Neots. We are composed of two people—an IT expert and a web designer, both with at least six years of experience. Say goodbye to worrying about whether your website is ideal or not and focus on growing your business instead by hiring us at Online Designs UK.