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The on-site search is essential because it can help you quickly find what you're looking for on a website. This is especially helpful if you're looking for something specific on a large website. The on-site search can also help you find things you didn't even know were on the website.
On-site searchability is the ability for visitors to easily find what they are looking for on your website without having to click through multiple pages. This is achieved by having an effective search bar on your website that is easy to spot and use. If you want your website to be successful, on-site searchability is a must. Here are the benefits of having one:
Increased Conversion Rate
It can help you improve your site’s conversion rate. By providing more relevant and targeted content to your users, they are more likely to take the actions you want them to on your site. This could be anything from signing up for a newsletter to making a purchase.
An on-site search feature helps your website visitors find the information they need quickly and easily, without frustration. This improves their overall experience on your site and keeps them from going to a competitor's site.
And lastly, it can also help to improve your brand’s image and reputation. Having high-quality, targeted content on your site makes you an authoritative and trustworthy source of information. This can go a long way in improving how potential customers perceive your brand.
Enhanced Revenues
On-site search helps increase revenue because it allows visitors to find what they are looking for more easily. When visitors find what they are looking for, they are more likely to buy it. In fact, visitors who use the on-site search feature are more likely to come back to the site with the intention to buy again. In other words, the on-site search seems to be a pretty important factor in generating revenue from your website.
Better Customer Understanding
On-site search should not be ignored because it can help you better understand your customer base and what they are looking for. By tracking your on-site search activity, you can learn what your customers want from you and tailor your products and services accordingly.
This data can help you improve your product strategy by giving you insight into what products and services are most desired by your visitors. You can use this data to enhance your offerings and make sure you are meeting the needs of your customers.
Solid Competitive Advantage
The final benefit of on-site search is that it can help you stand out from your competitors. According to a report by Econsultancy, only 15 per cent of companies put forth the resources needed to create and optimise the on-site search experience for their website. This means that 85 per cent of your competitors are not taking advantage of the benefits of on-site search.
Many companies do not take advantage of on-site search because they lack knowledge about its importance. However, by understanding its value, companies can improve their website ranking and draw in more customers.
Conclusion
Your website's on-site search feature is vital for many reasons. Most importantly, it can help improve your website's overall design, navigation, SEO, content, and user experience. To ensure that your website has a well-functioning on-site search feature, it's important to choose the right CMS.
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